• en
  • fr

From Strategy to Go-To-Market, business expertise with a startup approach at the service of our clients

kalane is a strategy consulting firm with a focus on digital businesses.
With its startup approach, kalane delivers consulting services from  Strategy design to Go-To-Market.
For the last 10 years, kalane has served more than 50 clients in France and internationally.


  • Ambitious and pragmatic strategies
  • Business and performance oriented
  • Holistic vision of our clients’ business functions


  • Capability to deploy strategies
  • Expertise of our clients’ businesses
  • Expertise of industry solutions and technologies
  • Leadership on project management


  • Result-oriented culture
  • Focus on the profitability of our engagements
  • Desire to impact our clients’ businesses


  • Approach focused on concrete, quick and measurable results
  • “Lean startup” methodology
  • Iterative test-and-learn approach to monitor investments

Accelerate the development of our clients and improve their performance

kalane is focused on accelerating its clients’ ambitions regarding business development & business performance.
kalane offers its clients its expertise and solutions on business, marketing & technology.
Based on a unique combination of skills, we aim to provide pragmatic and actionable recommendations focused on revenue growth & profitability.


  • Growth and diversification opportunities
  • Transformation and breakdown of the business model
  • Innovation process, governance and strategy
  • Value chain analysis and opportunity detection
  • Due diligence & projection of the business plan
  • New activities and launch of new businesses
  • Relationship with startups: buy, integrate, incubate, finance, etc.
  • New offers, new products
  • Business planning and resource strategy
  • Go-To-Market strategy: internalization, partnership, acquisition
  • Steering and accelerating the Go-To-Market


  • Product marketing and value proposition
  • Product strategy and management
  • 360° customer marketing strategy
  • 360° optimization of the customer experience
  • Digital strategy, organization and governance
  • Organization and data governance
  • Digital tech, data adtech and martech technologies stack
  • Agile operating models and business agility approaches
  • Governance, organization and business model with agencies
  • Program Management & Project Acceleration
  • Commercial and marketing opportunities on the WEB3 (Metaverse, NFT)


  • Awareness of environmental issues and impacts
  • Projection and transformation of the existing business model
  • Construction of anticipation scenarios (regulatory framework, customer expectations, company valuation)
  • Definition of the business purpose
  • Sustainable goals and strategy
  • Labeling process
  • Redefinition of the business model (product, value proposition, value chain, stakeholders, business model, governance, KPI)
  • Financing opportunities
  • Stakeholder storytelling and change management
  • Marketing, offers and sustainable products

A few examples illustrating our DNA and our offer


  • Identify, manage & deliver growth opportunities
    • For an international retailer group: definition of its e-commerce model and support to the choice of e-commerce solutions.
    • For the World leader of the teleshopping and e-commerce: launch of its activities in France – market study, business plan, distribution.
    • For a European leader of local communication: development of a new business unit based on DATA – strategic alignment , product design , business models, technology, organization, skills identification and set up of the operational team.
    • For a leading media advertising network in France: development of its digital revenues – new business models, technology solutions and organization.
  • Launch of new offers, new products and new user experiences
    • For a telecommunication operator: launch of its TV on demand gaming offer – market research, business plan, product strategy, technology solutions evaluation & identification of partnerships.
    • For a European leader of paid TV : roll out of VoD and TV catch up on each devices – product strategy, technology solutions, user experience & program control.
    • For a European leader of media: launch of a social network focused on sports – product strategy, user experience, call for tenders , project management.
    • For a European leader of telecommunications: redesign of its digital portal on terminals (TV, fixed & mobile) – content strategy, user experience, audience optimization , income optimization , organization.
  • Identify, define & develop new activities
    • For a media group : launch of its television activity in DTT – economic modelling, positioning, channel launch and roll out of its advertising network activity.
    • For a leading media group in France: development of a new business unit based on content marketing : business strategy, business plan, platform identification, pricing & business development.
    • For a pure player in e-commerce: launch of its destocking activity – marketing concept, business plan, project management.
    • For a telecommunication operator: launch of its ADSL activity & quadruple play offer – marketing offer, channels & video-on-demand distribution, marketing strategy on TV and entire operational control through the launch.
  • Identify, evaluate & achieve partnerships and acquisitions opportunities
    • For a media conglomerate (daily press & magazines): definition of a strategic plan and evaluation of partnership opportunities – scenarii development , key partnerships , distribution
    • For a leading media group in France: evaluate opportunities to acquire a digital agency – business studies , due diligence, agency consultation & recommendation.
    • For a European leader of local communication: market research on the development of a new business unit – definition of the strategic scenarii, evaluation of opportunities, identification of potential partners or target companies.
    • For 5 leading media groups in France: launch of the first programmatic premium marketplace in digital advertising – identify & evaluate opportunities, business model definition, marketing offer, joint venture creation, technology solution selection, set up & launch of the platform.


  • Provide expertise to achieve digital transformation of businesses, processes and tools
    • For a retailer: development of its e-commerce activity and optimization of its media communication – leading the project, choice of solutions, follow-up and set-up of a change management plan .
    • For a mutual insurance:redefine business-specific applications and its global relationship management systems – leading the project, identification of available solutions, call for tenders and project management.
    • For an international car manufacturer: launch of new digital services for public – offer outline, business planning.
    • For a telecommunications operator: rationalization of its omnichannel relationship management – diagnosis, executive committee recommendation , formalization of “target customer” routines and management of projects to be launched.
  • Align strategic orientations to organizations, expertise & governance
    • For a leading television group in France:
      digital transformation of its advertising network – identify growth opportunities, redefine organization , business functions evaluation, roadmap follow-up , roll-out of a new organization and lead the change management.
    • For a worldwide leading electronic company : strategic alignment of their process & revision of their commission plan tools – monitor critical process, definition of a target model, deployment in countries, organizational impacts, change management.
    • For a leading communication group in France:
      Transformation of media agencies organization & optimization of their profitability – Identify & optimize keys fields , rationalize business functions, redefine organization & release of a new roadmap.
    • For an European leading telecommunications group: strategic alignment of their staffing process : process definition, impact analysis & change management monitoring.
  • Analyze, optimize & manage operational performance
    • For an international web portal: strategic alignment on its web analytics management – organization & staffing , set-up of the operational team.
    • For a paid media group: redesign the entire marketing core business – acquisition, customer loyalty, retention on each device, analytics & business intelligence audit, reporting redefined , project monitoring.
    • For a diversified media group: strategic planning of Over-The-Top broadcasting – distribution architecture, economic modelling , optimal use.
    • For a price comparison website: strategic reworking on its B2C & B2B markets – user experience , review relationships with e-merchants , product roadmap.
  • Capitalize on DATA to deliver digital performance
    • For a leading television group in France:
      strategic study on Data – business opportunities, business cases, business plan, DMP shortlist, orientations to organizations, expertise & governance.
    • For an advertising network : evaluation of data visualization solutions – opportunity study, identify technology solutions, choice of the solution & deployment.
    • For a diversified media group: definition of a global Data strategy plan – opportunities analysis, strategic recommendation, business cases, technology solutions, orientations to organizations, expertise & governance.
    • For a leading advertising marketplace : opportunities study, business cases, business plan, identify & select technology solutions, prototyping.

Trusted by more than 50 leading organizations over all sectors worldwide

kalane’s ambition is to cultivate mutual trust to become a key partner of our clients.
Our references include…

Our publications Focus by kalane give the point of views of kalane on various topics of strategy, marketing & organization in our clients’ industries, digital and data

Focus by kalane are free to download. To go further, please contact us.

Entrepreneurship & Advisory at the heart of our offering

Vincent Grison Managing Partner

Vincent began his career with Andersen Consulting where he conducted engagements in the telecommunications sector.
Vincent contributed to the launch of several mobile offers .
Appointed Director in 2003 within Accenture, Vincent extended his area of expertise to the Media and the Entertainment industries : definition of growth strategy, partnerships and offers launch , product marketing, innovation and customer marketing.
In 2006, Vincent founded kalane and developed a deep expertise in delivering strategic recommendations and business development projects in Telecom & internet.
Passionate about digital & the way this transform every organization, Vincent has contributed to numerous strategic engagements in the e-commerce, automotive, retail, media communication industries…

François Marcon Managing Partner

After a first entrepreneurial experience in 1995 within OVE Interactive, a digital agency which he co-founded, François joined in 1996 Andersen Consulting (now Accenture) on the ” Media ¦ Communication ¦ Entertainment ” division.
He would exercise director‘s responsibilities before founding kalane in 2006. In parallel of his consulting activity, François co-founded Light Motion in 2010, a mobile development applications start-up.
For more than 15 years, François developed strong expertise on the media and communication industry. François led numerous market players in their strategic development and the improvement of their efficiency and profitability. For several years, François also led numerous missions on digital and data marketing fields.

Meet some of our consultants

Aimeric Raynaud Senior Manager

After graduating from EDHEC where I studied strategy consulting, I joined a consulting firm specialized in digital. There I carried out digital marketing missions (CRM, DMP) before joining Kalane in 2017. I now lead digital transformation missions (Customer Experience, Engagement, Data, Adtech, Martech, Datatech, …) as well as sustainable development in several sectors including media, transportation and telecommunications. Kalane allows me to develop my strategic skills and to address anticipation topics with high stakes for clients. I am also actively involved in the management and coaching of more junior consultants. Furthermore, I am involved in the development of the firm’s offer and its commercial influence in Paris and Bordeaux.

François Richard Manager

Following experiences in startups and in the consulting firm DXC Consulting, I was seduced by Kalane’s vision of consulting : start-up minded and business oriented. I therefore joined the firm in 2015.
Within Kalane, I can develop a true digital expertise, thanks to various assignments focused on business performance improvement through digital transformation. Kalane is a human-sized company, which allows all consultants to be actively involved in the firm’s development, but also to catch on new digital trends quickly.

Frédérique Sheng Manager

My first position was in BearingPoint within the Digital and Strategy team. I joined Kalane in 2016 where I can put my skills in project management and my client relationship management expertise to good use. Within Kalane, I improve our clients’ performance: I manage customer marketing and digital strategy assignments through a business but also start up approach.

Svetlana Rampon Manager

After graduating with an engineering degree from Institut d’Optique Paris Tech’s innovation curriculum, I started my career within Ernst and Young in the innovation practice.
I joined Kalane in 2016, where I work on strategy and business development missions, as well as on marketing, data and customer experience assignments. I have for instance worked on the launch of new digital offers for media groups on their monetization strategy, or on reflections around addressed TV and the valorisation of their data for telecom operators.

Olivier Nguyen Manager

Graduated from Télécom Bretagne and HEC Paris in strategy, I chose to join Kalane in 2017 after several experiences in consulting and startups. Kalane has a unique positioning that combines strategy consulting, digital and startup entrepreneurship.
I now work on business management, sustainable transformation and strategic, product and financial opportunity analysis. I am also developing expertise in ideation and product development methodologies as well as strategies around the marketing of the offer.

Marine Dourver Senior Consultant

After specializing in Marketing and Strategy at EM Lyon’s Grande Ecole Program, I joined Kalane in 2019 to develop my skills in digital, project management and strategic scoping. I accompany major players in the media sector and other industries in the growth of their offers and the deployment of their digital strategy. The human size of Kalane allows me to understand the majority of our expertise, to get involved in the development of the firm and to evolve quickly thanks to the regular exchanges with the consultants, managers and partners.

Judith Lepa Senior Consultant

After graduating with an engineering degree in Media and Communication Systems in Germany and a Master 2 in Innovation Management at UPMC, I joined Kalane in 2019 to deepen my skills as a Product Owner, both on web and mobile applications, as well as on digital project manager missions. At Kalane, I have been working for technology and digital departments (retail/consumer goods clients) to support the deployment of their digital strategy. I also participate in the development of new value propositions on the future-of-work and sustainable transformation of companies.

A consulting firm on a human scale to develop your business expertise

Kalane teams are composed of senior consultants, fascinated by  business challenges our clients are facing.
Joining the firm means working in a dynamic professional environment where we share value of commitment to our customers, sense of service and culture of pragmatism and results.

We recruit consultants and managers all year round. If you wish to apply, please send us a resume and a cover letter to recrutement@kalane.com


A stimulating career path adapted to consultants willing to get involved in the development of a growing structure : consultant > senior consultant > manager > senior manager > director


As we grow, we are hiring consultants with 2 – 8 years of work experience.

  • Graduate from a business school, an engineer school, or both
  • Competent and fascinated by the digital economy – in particular media, e-commerce, digital marketing digital communication, social networks, mobility
  • Experienced in consulting activities : analysis and synthesis skills, quality of writing and presentation , adaptability and autonomy
  • Adhering to a pragmatic vision of consulting and driven on the results
  • Motivated by an active participation in the development of the structure

Thank you for your interest